For Tom, the trip to the schools and the project were both rewarding. “I really like talking with the students and fans in a setting like this. It allows us to get to know them better,” he said.
Adam Erikson, sponsorship sales executive for the Curve, who went to lunch with Tom at Baker Elementary School, said the reading campaign was powerful.
“When someone in the third grade read the same book as someone who plays baseball for a living that was a really cool thing,” Erikson said.
Erikson said the Panera Run with Reading Program is one of several projects that the Curve works on with Covelli Enterprises.
Curve players routinely come to area Panera bread cafes to speak to and interact with customers.